Dunkin Donuts Logo History

The dancing dunkie s body was made of a mug while his hands legs and head were made of donuts.

Dunkin donuts logo history. In january 2002 dunkin donuts unveiled a new logo which added an illustration of a steaming styrofoam coffee cup outlined in orange with the company s wordmark set over a pink square next to the previous logo. Rachel ray starred in the various ad commercials of dunkin donuts. Take a look at the history of the iconic chain. Dunkin also known as dunkin donuts is an american multinational coffee and doughnut company.

Dunkin donuts history the story of dunkin donuts began in 1948 with a donut and coffee restaurant in quincy massachusetts called open kettle founder william rosenberg served donuts for five cents and premium cups of coffee for ten cents. It was founded by william rosenberg in quincy massachusetts in 1950 the chain was acquired by baskin robbins holding company allied domecq in 1990. A mascot named fred the baker has also helped the brand to make out a successful campaign. Dunkin donuts logo history.

The slogan of the brand has changed quite a few times in the history of 69 years. When we talk about the ad campaigns of dunkin donuts we see an enriched history. This logo is still used at some locations. Dunkin donuts announces new logo.

The company started franchising in 1955 and now has over 11 700 locations worldwide. The company s mascot called dunkie appeared on the dunkin donuts logo in 1955. Dunkin donuts and its sister chain baskin robbins are planning on a major expansion in 2014. The history of dunkin donuts.

This version was registered in 1961. The history of dunkin donuts started in the 1950 s about 19 years before starbucks started. Dunkin donuts first shop opened in 1950 in quincy massachusetts. Brand logo history one voice chorus connectva diversity thrift aarf dunkin donuts 12 3 2015 3 comments in the 1950 s dunkin donuts first logo consisted of dunkie which was a cheerful character serving coffee and donuts with the brand name dunkin donuts next to it.

After a brainstorming session with his executives rosenberg renamed his restaurant dunkin. Its acquisition of the mister donut chain and the conversion of that chain to dunkin donuts facilitated the brand s growth in north america that year. The company kept the color scheme of pink and orange along with the logo font both of which were conceived in 1973.